The Communications Action Team

 

The Community Action Toward Children's Health (CATCH) Coalition wishes to raise awareness and initiate community action toward making the Central Okanagan the best place in which to raise children. The Communications Action Team took a key step towards achieving this goal with the development of a Community-based Social Marketing and Communications Plan. Suhan & Smith, communications consultants with expertise in social marketing, were contracted in late 2005 to research and develop a plan.


The 4-year plan is designed to elicit behavior change in individuals and organizations which support healthy early childhood development. The activities recommended in the plan will result in measurable changes in attitudes towards children and awareness of early childhood development issues among community and target audience members. It will also result in specific community actions taken over the next several years to improve children's lives.


In May 2007 the Communications Action Team contracted a professional communications coordinator to assist the CATCH coalition and the Communications Action Team to implement the plan.

 
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